The real success story of branding in recent decades has been the way in which companies have used their brands to turn the satisfaction of complex and even spiritual needs into commercial transactions. — Simon Anholt Copy Share Image
Brands are the rock stars of commerce, and create many fans, both at home and abroad. — Simon Anholt Copy Share Image
The real success story of branding in recent decades has been the way in which companies have used their brands to turn the satisfaction… — Simon Anholt Copy Share Image
“A brand is as much an open invitation to complain as it is a promise to deliver” — Simon Anholt Copy Share Image
“One of those settlers was Normandy-born and ornately named J. Hector St John de Crevecoeur, who embarked for America in 1754, purchased an estate… — Simon Anholt Copy Share Image
“In his Letters from an American Farmer, first published in 1782 in English and translated soon after into French, Crevecoeur described his adoptive country… — Simon Anholt Copy Share Image
The strengths of America's international standing continue to be innovation, opportunities and vibrancy, — Simon Anholt Copy Share Image
