Brands are the rock stars of commerce, and create many fans, both at home and abroad. — Simon Anholt Copy Share Image
The real success story of branding in recent decades has been the way in which companies have used their brands to turn the satisfaction… — Simon Anholt Copy Share Image
“A brand is as much an open invitation to complain as it is a promise to deliver” — Simon Anholt Copy Share Image
“One of those settlers was Normandy-born and ornately named J. Hector St John de Crevecoeur, who embarked for America in 1754, purchased an estate… — Simon Anholt Copy Share Image
“In his Letters from an American Farmer, first published in 1782 in English and translated soon after into French, Crevecoeur described his adoptive country… — Simon Anholt Copy Share Image
The strengths of America's international standing continue to be innovation, opportunities and vibrancy, — Simon Anholt Copy Share Image