“Remember and Share - The Investment Phase is the fourth step in the Hook Model. - Unlike the Action Phase, which delivers immediate gratification, the Investment Phase is about the anticipation of rewards in the future. - Investments in a… — Nir Eyal Copy Share Image
“users must come to depend on the product as a reliable solution to their problem — the salve for the itch they came to scratch. The third step in the Hook Model is the Variable Reward phase. In this phase,… — Nir Eyal Copy Share Image
