I believe that a cook in a kitchen isn't producing an entree: he's producing a reaction. The product is the reaction; the entree is just the vehicle. — Jon Taffer Copy Share Image
Any business, no matter what it is, lives or dies by the customer reaction it creates. — Jon Taffer Copy Share Image
I think success is a relative term. If you're a caveman, success is capturing an elephant. Success is achieving better than the norm. Success… — Jon Taffer Copy Share Image
In my extensive experience, I can honestly say that Sculpture Hospitality's inventory solutions are world class and, by far, the most comprehensive in the… — Jon Taffer Copy Share Image
In the bar and restaurant industry, you're always one idea away from your next quarter-million. — Jon Taffer Copy Share Image
I think everybody thinks they can have the next $100 million venue. I think there is a bit of arrogance in that. — Jon Taffer Copy Share Image
A bar is a factory, a marketing organization, and a service organization all in one. — Jon Taffer Copy Share Image
Honestly, if I could be anything, I'd love to be a small-business authority type of person. — Jon Taffer Copy Share Image
In the worst of our recession, bars were making money. Every bar can make money. If they're failing, it's not because of the president… — Jon Taffer Copy Share Image
Leadership cannot be taught. Either you're a leader by the time you're 12 years old, or you never will be. — Jon Taffer Copy Share Image
I'm very involved in all of my social media activities. I'm not an actor. I play myself, and I take that very seriously. — Jon Taffer Copy Share Image
You have to connect with your market and your employees. First, understand that what your market says is fact and what you say is… — Jon Taffer Copy Share Image
Can I be cocky for a second? If I hit a home run 80 percent of the times, and you want to talk about… — Jon Taffer Copy Share Image
