We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just too much for consumers to figure out at once. — Keith Belling Copy Share Image
We have a broad range of snackers - moms, kids and healthy active people. — Keith Belling Copy Share Image
I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried them. — Keith Belling Copy Share Image
Like a lot of snackers, I recognized that snacking is an indulgence and is all about taste. — Keith Belling Copy Share Image
Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing business. It took a lot of trial and… — Keith Belling Copy Share Image
Once consumers try popchips, most people really like it and become fans. — Keith Belling Copy Share Image
You can't rest on your laurels. You have to continue to innovate; you have to continue to be different. — Keith Belling Copy Share Image
We just wanted to do a chip that tasted great, but wasn't bad for you. — Keith Belling Copy Share Image
When I went to visit this rice cake plant, I hadn't realized how the rice cakes were made. As soon as I saw the… — Keith Belling Copy Share Image
I'm definitely a serial entrepreneur and a serial snacker. And when it comes to snacks, I'm more of a salty snacker, though I've been… — Keith Belling Copy Share Image
You have to have a ton of passion for what you're doing because being an entrepreneur is probably twice as hard as you think… — Keith Belling Copy Share Image
I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had to taste… — Keith Belling Copy Share Image
