Exposure plus 95 cents might buy you a decent cup of coffee. The key is to 'position' yourself in your market as the expert, the resource, the only person your prospect would ever even THINK of doing business with, or… — Bob Burg Copy Share Image
Position yourself as a center of influence, the one who knows the movers and shakers. People will respond to that, and you'll soon become what you project. — Bob Burg Copy Share Image
The essence of influence is pull. It's an attraction. Great influencers attract people, to themselves, and to their ideas. — Bob Burg Copy Share Image
Play the Reverse gossip game. See how many nice things you can say behind someones back. — Bob Burg Copy Share Image
“who achieve great things that the world will never forget, start out by accomplishing small things that the world will never see.” — Bob Burg Copy Share Image
Selling - at its core - is not a business transaction. It is first and foremost the forging of a human connection. — Bob Burg Copy Share Image
When you sell on price, you are a commodity. When you sell on value, you are a resource. — Bob Burg Copy Share Image
“I just love that. Give people something good to live up to—something great—and they usually will. In fact, often they’ll even exceed those expectations.” — Bob Burg Copy Share Image
It isn't just what you know, and it isn't just who you know. It's actually who you know, who knows you, and what you… — Bob Burg Copy Share Image
What you have to give, you offer least of all through what you say; in greater part through what you do; but in greatest… — Bob Burg Copy Share Image
Nobody is going to buy from you because you have quota to meet. They are going to buy from you because they see the… — Bob Burg Copy Share Image
Internalize the Golden Rule of sales that says: All things being equal, people will do business with, and refer business to, those people they… — Bob Burg Copy Share Image
