Identity means "how do I get known? How do I expressmyself?" and that's generally what I'm helping somebody do. It may be three dimensional, it may be a public space, it may involve government,it may involve cultural institutions, it may… — Paula Scher Copy Share Image
Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing. — Paula Scher Copy Share Image
What makes me say "wow" is usually something I haven't encountered, in a new way... something I haven't encountered before or something I have… — Paula Scher Copy Share Image
I find that I'm at my least creative point when I am doing something that I've done in repetition and I know all the… — Paula Scher Copy Share Image
I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah,… — Paula Scher Copy Share Image
Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just… — Paula Scher Copy Share Image
Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other… — Paula Scher Copy Share Image
To me what really matters is that it shouldn't matter to you what day of the week it is. — Paula Scher Copy Share Image
