“using other people’s standards is a highly persuasive way to achieve your goals.” — Stuart Diamond Copy Share Image
Find the simple story in the product, and present it in an articulate and intelligent, persuasive way. — William Bernbach Copy Share Image
It is a lot harder to write a good book or a good column in a persuasive way without making fun of… — Kirsten Powers Copy Share Image
People will buy snake oil from anybody who seems to be selling it in a persuasive way. — Frederick Buechner Copy Share Image
