For centuries, we in the West have thought of ourselves as rational animals whose mental capacities transcend our bodily nature. In this traditional view our minds are abstract, logical, unemotionally rational, consciously accessible, and, above all, able to directly fit… — George Lakoff Copy Share Image
Our concepts structure what we perceive, how we get around in the world and how we relate to other people. Our conceptual system thus… — George Lakoff Copy Share Image
Unless you frame yourself, others will frame you — the media, your enemies, your competitors, your well-meaning friends. — George Lakoff Copy Share Image
“This is how reason really works: through framing, metaphors, emotion, narratives, and imagery.” — George Lakoff Copy Share Image
If you're a progressive, you can find lots of people who call themselves conservatives, but who agree with you on lots of things. There are people who call themselves conservatives, but who love the land as much as any environmentalist. Progressives share a number of common values with people who call themselves conservatives. Barack Obama has understood that very well.… — George Lakoff Copy Share
The Public provides freedom...Individualism begins after the roads are built, after individualists have had an education, after medical research has cured their diseases... — George Lakoff Copy Share Image
The essence of metaphor is understanding and experiencing one kind of thing in terms of another. — George Lakoff Copy Share Image
We categorize as we do because we have the brains and bodies we have and because we interact in the world as we do. — George Lakoff Copy Share Image
“The environment is not an "other" to us. It is not a collection of things that we encounter. Rather, it is part of our being. It is the locus of our existence and identity. We cannot and do not exist apart from it. It is through empathic projection that we come to know our environment, understand how we are part… — George Lakoff Copy Share
Barack Obama understands what Ronald Reagan learned, which is that people vote not on the basis of issues and policy details, but on the basis of something deeper, namely, what are your values? Are you authentic? Do you say what you believe? Do you communicate with us? And do we identify with you? You don't know what particular issues are… — George Lakoff Copy Share
“Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.” — George Lakoff Copy Share Image
Most conservatives are conservatives because they think they are morally correct. — George Lakoff Copy Share Image
You can't understand Twenty-first-Century Politics with an Eighteenth-Century Brain. — George Lakoff Copy Share
