Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial. — Norman Pearlstine Copy Share Image
Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in your hand, but there are lots of ways you can signal differences. Where native advertising and… — Norman Pearlstine Copy Share Image
Just as there's some technologies that jeopardize revenue for traditional products, there are also technologies that can significantly lower costs. — Norman Pearlstine Copy Share Image
You learn a lot from your customers, and when your customers are also your owners, you learn even more. — Norman Pearlstine Copy Share Image
The issues for journalism and journalists, we see obvious places where presentation is very different in a digital space from traditional print. If you… — Norman Pearlstine Copy Share Image
I think there's huge room for a personality who can create a following, and that personality can be a person or a company. — Norman Pearlstine Copy Share Image
If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the… — Norman Pearlstine Copy Share Image
The technology is not only the way we change stories, but also changing the relationship to the consumer. — Norman Pearlstine Copy Share Image
Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years… — Norman Pearlstine Copy Share Image
I tend to be more interested in the trend pieces than who got a licensing deal for sunglasses, but that's not surprising. — Norman Pearlstine Copy Share Image
Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in… — Norman Pearlstine Copy Share Image
