You need to begin where people are. You can't punt ideas or innovations in from the 40 yard line. And yes, the work should feel so collaborative that it should feel like the end result belongs to everyone. Your best… — Grant David McCracken Copy Share
The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but… — Grant David McCracken Copy Share Image
The University of Chicago is an astounding place. It's Yeshiva, a priesthood. It gives you an education, but more than that it gives you… — Grant David McCracken Copy Share Image
That culture is a a critical resource the organization ignores. Competely mystifying. The organization continues to act as if culture were dark matter, something essentially inaccessible to us. When in fact there is an ancient discipline called anthropology that's pretty good at thinking about it. — Grant David McCracken Copy Share
The future is going to be stranger and more various and more dynamic than anything people can imagine now. We will be extraordiarily tested.… — Grant David McCracken Copy Share Image
I think the corporations if it wants to be truly responses to the changes taking place in the world is going to have to… — Grant David McCracken Copy Share Image
Often it takes more time to explain a task than to do it yourself, and when you do it yourself there is no data… — Grant David McCracken Copy Share Image
You need to begin where people are. You can't punt ideas or innovations in from the 40 yard line. And yes, the work should feel so collaborative that it should feel like the end result belongs to everyone. Your best moment as a consultant is when your client plays your idea back to you as their idea. Your job: to… — Grant David McCracken Copy Share
Often creativity comes from a very pragmatic kind of "well, what if we try this. How about this." You set some parameters and then… — Grant David McCracken Copy Share Image
Business schools do most things very well. They are just not comprehensive and what they miss are things like culture and creativity and a… — Grant David McCracken Copy Share Image
Innovation got hip. It got cool. I prefer the people who investigate the world out a brute sense of curiosity, a fundamental sense of… — Grant David McCracken Copy Share Image
Keeping the ship on course will be the first and most difficult order of business. Everyone is going to be piloting their organization through… — Grant David McCracken Copy Share Image
Most change initiatives either fail or fall far short of original expectations. More often than not, resistance is cultural in nature but the real… — Grant David McCracken Copy Share Image
