Every sport is trying to unlock the new consumption levels and fan interest by a younger demographic. Of course we love our core fan and everyone does, but every sport is thinking carefully about how to reach the millennial fan… — Brian France Copy Share Image
Given that kids don't play our sport in school means that it takes us a while to get people excited about auto racing. But we are doing the things that need to be done and expanding our reach through digital… — Brian France Copy Share Image
Things are pretty good for NASCAR with our TV agreements behind us and so forth. For us it's focusing on putting the best events… — Brian France Copy Share Image
If you look back at our history, we always tend to see drivers in waves move in one direction so it's not uncommon to… — Brian France Copy Share Image
We decided a number of years ago we could do a better job at diversity. It was going to be one of the growth… — Brian France Copy Share Image
Lots of things can happen when there's really hard racing and contact going on. — Brian France Copy Share Image
If it's commercial and it makes sense we'll be doing it - whatever it is. — Brian France Copy Share Image
I use Amy as a major sounding board for a lot of things that come up, and she understands the family dynamic and business… — Brian France Copy Share Image
I have said I will not have a 30-year run like my father for a variety of reasons. — Brian France Copy Share Image
Boy, do I dislike two things: One is having to deal with penalties or infractions even though we have to. We have to keep… — Brian France Copy Share Image
If you look at any league, they're all trying to figure out how to make the game more exciting, speed the game up, whatever… — Brian France Copy Share Image
Every sport has different cycles where it's better than it was or less than it should be, whatever it is, that will work out. — Brian France Copy Share Image
We went for 50-something years and never had a system to fine anybody for disparaging remarks in the sport. We're the only sport on… — Brian France Copy Share Image
I really like the idea of fans being able to curate their entire digital experience at live events. — Brian France Copy Share Image
