Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is… — Howard Schultz Copy Share Image
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar… — Leo Burnett Copy Share Image
“Create your own personal brand to stand apart from the crowd. Package your unique talents, style, personality, and products. Show and tell… — Susan C. Young Copy Share Image
I don't sweat the Internet. You know, it's still something I enjoy as a movie geek myself to get on and, like,… — Michael De Luca Copy Share Image
Every night I watch the nightly news. It's funded by the pharmaceutical companies. Virtually every ad is a drug ad. They get… — Michael Moore Copy Share Image
When I meet with the founders of a new company, my advice is almost always, 'Do fewer things.' It's true of partnerships,… — Evan Williams Copy Share Image
“A local advertising periodical offered the following disclaimer: Just in case you find mistakes in this paper, please remember they were put… — Terry Powell Copy Share Image
You will meet people who believe all network marketing opportunities are pyramid schemes. Why spend all your time trying to convince them… — Randy Gage Copy Share Image
Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in… — Jay Conrad Levinson Copy Share Image
“The architecture of the exhibit reflects the product's brand values, with its form, the tactile qualities of the materials, and the sound… — Philip Hughes Copy Share Image
People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task… — Steve Jobs Copy Share Image
Submitting myself for awards feels like a weird kind of horn-blowing that's not comfortable for me. I'm really happy when someone likes… — Jane Elliot Copy Share Image
A brand is only going to want to be more inclusive if they feel like it's going to be good for business… — Iskra Lawrence Copy Share Image
The Internet offers an interesting combination of advertising and community - by participating in the community you can become an advertisement for… — Walter Jon Williams Copy Share Image
I think the more important task for a young person than developing a personal brand is figuring out what she's great at,… — Daniel H. Pink Copy Share Image
Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have… — Stephen King Copy Share Image
“How can you stand apart from the herd? How can you start to be noticed so people will remember you? How can… — Susan C. Young Copy Share Image
I probably should have a brand, but I think you can't get the best artists to work for you if you're branded.… — Brian Grazer Copy Share Image
There are two brands of discontent: the brand that merely fosters greed and snarling and back-biting, and the brand that inspires greater… — B. C. Forbes Copy Share Image
Being creative and playing with your content during the holidays is a great idea. But straying too far from your fundamental brand… — Paul Ford Copy Share Image
Simplicity is the ultimate sophistication-- Steve Jobs turned this into the slogan behind an early Mac advertising campaign. Which doesn't make it… — Steve Jobs Copy Share Image
Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing… — Peter Drucker Copy Share Image
Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's… — Martin Lindstrom Copy Share Image
In a nation that has developed to a high art advertising, the creator who refuses to advertise himself is immediately suspected of… — Gore Vidal Copy Share Image
The premium so often put in schools upon external "discipline," and upon marks and rewards, upon promotion and keeping back, are the… — John Dewey Copy Share Image
“Advertising is a tax paid for being unremarkable.*” If that is true, then this tax is rising fast, which is good news… — Joseph Jaffe Copy Share Image
Well, that's the great thing about indie film, in general. If it's not subject to the constraints of too much pressure from… — Ty Burrell Copy Share Image
The real success story of branding in recent decades has been the way in which companies have used their brands to turn… — Simon Anholt Copy Share Image
“The tools of the Internet and social media have made it possible to track, test, iterate, and improve marketing to the point… — Ryan Holiday Copy Share Image
What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings… — Michael Moss Copy Share Image
A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message… — Phil Knight Copy Share Image
We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And… — Richard Branson Copy Share Image
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the… — David Ogilvy Copy Share Image
“Build a name. Personal branding is all about name building. I don’t just mean alphabetical name, but a name that can be… — Israelmore Ayivor Copy Share Image
The fact is that Hollywood, from as early as the sixties to the present time, has ghettoized cinema into the big industry,… — Brian Cox Copy Share Image
I just like to write stuff that makes people laugh, stuff that works, a fun movie that everyone can enjoy. I'm not… — Scot Armstrong Copy Share Image
“Much of the ability to create and maintain valuable brands, as a consequence, has migrated away from the product and to the… — Clayton M. Christensen Copy Share Image
NBC Universal has created a role called 'talent branding specialist' - a marketer whose job is essentially to put the company on… — Daniel Lyons Copy Share Image
The marketing of my movies is something I have no control over! I usually am shown things to give input beforehand. Some… — Scott Derrickson Copy Share Image
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to… — Simon Mainwaring Copy Share Image
