“Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists.… — Luke Sullivan Copy Share Image
Paul has outstanding abilities as a player, he's a fantastic midfielder, but it's not only about his performances on the pitch but… — Kingsley Coman Copy Share Image
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its… — Simon Mainwaring Copy Share Image
In Cuba, taking into account the long fight for our independence and sovereignty, we will defend the one-party system in the face… — Raul Castro Copy Share Image
I think people take for granted the success of the original content at A&E Networks and in building brands. People have selective… — Nancy Dubuc Copy Share Image
Most of our artists are songwriters, so the songs are still central to all this. If you don't have great songs, it… — Scott Borchetta Copy Share Image
Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize… — Lewis Howes Copy Share Image
In the case of all the carmakers, there's a certain amount of greenwash. Take Toyota: They were pushing the Prius while they… — Chris Paine Copy Share Image
“If Harrah’s knew the value of each and every customer, and knew who gambled in multiple geographies, it could target marketing to… — Mark Jeffery Copy Share Image
Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act… — Bruce Barton Copy Share Image
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial… — Leo Bogart Copy Share Image
On the monetization front, our strengthening leadership in internet user base and broadening reach of our platform have already positioned us as… — Victor Koo Copy Share Image
Every study that's been done on email marketing has shown that increased frequency brings better results. If you're only emailing somebody once… — Ian Brodie Copy Share Image
“Building positive customer experiences will help create passionate customers who will spread your message on their behalf - almost like an evangelist.” — Simon Zingerman Copy Share Image
Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no… — Howard Schultz Copy Share Image
“People often anchor to one piece of information when making a decision. I almost bought the shirts on sale assuming that the… — Nir Eyal Copy Share Image
Surprisingly one of the forces for secularisation was Christianity itself. As soon as it accepted the idea of a contrary opinion, the… — Ibn Warraq Copy Share Image
You gain and lose different things in different mediums or different sectors of different mediums. There are liberties you get on tiny… — Anna Paquin Copy Share Image
Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might… — Marc Ostrofsky Copy Share Image
Because of social media, it's bridged the gap between the advertisers and fashion and allowed people to find their group. It really… — Philomena Kwao Copy Share Image
Every artist is a walking business. Your marketing tools are your headshots and your reel. That's what people see that's what your… — Jay Ellis Copy Share Image
I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I… — Patti Stanger Copy Share Image
I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management,… — Karen Civil Copy Share Image
I think I have always been someone who has wanted to do a bit of something different anyway. So working with a… — Jack Draper Copy Share Image
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100.… — Simon Mainwaring Copy Share Image
The true mark of a leader is the willingness to stick with a bold course of action - an unconventional business strategy,… — Bill Taylor Copy Share Image
There's a lot of criticism of brands getting involved with political messages, people sometimes don't like that, but I think it's really… — Dawn O'Porter Copy Share Image
“When it comes to content marketing, everything is content. Content can be the words you write, the picture you paint, the business… — Josh Steimle Copy Share Image
It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it… — Tony Fadell Copy Share Image
Amazon is famously run by studying and responding to its own data; yet when it comes to promotions, decisions are often subjective… — Brad Stone Copy Share Image
So much of the way books get classified has to do with marketing decisions. I think it's more useful to think of… — Karen Russell Copy Share Image
“The lack of options made the decision-making pretty simple for most of the masses. That doesn't imply that it was a good… — Pooja Agnihotri Copy Share Image
No one in my family had a retail or marketing background. They were professionals. They didn't understand just what I was doing… — Andrea Jung Copy Share Image
Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there… — Naveen Tewari Copy Share Image
You could also say that a precious brand often has rituals associated with it. They reinforce the specialness of the brand. And… — Andrew Doyle Copy Share Image
“Smart brands Eat the Bug when they use their natural advantages—intellectual, structural, financial, logical, and emotional—to do what the giant can’t imagine… — Stephen Denny Copy Share Image
Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of… — Erik Qualman Copy Share Image
You can always change your branding or hire lawyers, but it's critical that you figure out if you have product market fit,… — Payal Kadakia Copy Share Image
All these retailers these days are under pressure. Why? It's because... for the last 30 years, value equaled price. But now, value… — Chieh Huang Copy Share Image
I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty… — Camilla Lackberg Copy Share Image
