“One bonus you get from having an enemy is a very clear marketing message. People are stoked by conflict. And they also… — Anonymous Copy Share Image
The rise of the citizen review site is a sobering development. No longer are you on top of the mountain, blasting your… — David Pogue Copy Share Image
When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the… — Rain Dove Copy Share Image
Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power. — Seth Godin Copy Share Image
