“In fact, the messages actually seemed to increase drug use. Kids aged twelve and a half to eighteen who saw the ads were actually more likely to smoke marijuana. Why? Because it made drug use more public. Think about observability… — Jonah Berger Copy Share Image
Connecting with others is rewarding; it makes us feel like we're not alone in the world. — Jonah Berger Copy Share Image
“Useful things are important. People don’t just value practical information, they share it. Offering practical value helps make things contagious.” — Jonah Berger Copy Share Image
“So to get people talking, companies and organizations need to mint social currency. Give people a way to make themselves look good while promoting… — Jonah Berger Copy Share Image
“The mere fact that something isn't readily available can make people value it more and tell others to capitalize on the social currency of… — Jonah Berger Copy Share Image
Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even. — Jonah Berger Copy Share Image
“Even in cases where most people are doing the right thing, talking about the minority who are doing the wrong thing can encourage people… — Jonah Berger Copy Share Image
“Contagious content is like that—so inherently viral that it spreads regardless of who is doing the talking.” — Jonah Berger Copy Share Image
“Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do… — Jonah Berger Copy Share Image
“Our desire to share helpful things is so powerful that it can make even false ideas succeed. Sometimes the drive to help takes a… — Jonah Berger Copy Share Image
