“program in which all the pieces work together like a finely tuned machine. So your Web site should look very much like your brochure and direct mail pieces, using the same graphics, headlines, and market data from your core story.… — Chet Holmes Copy Share Image
“The Web Site Web sites suffer the same problem as most brochures. They are mostly ego pieces touting your greatness. In contrast, a Web… — Chet Holmes Copy Share Image
“If your product is shaving cream, you can use the headline, “The five things you’d better know about shaving and how many different ways… — Chet Holmes Copy Share Image
“If you are a one-person army or a very small company and you, as the entrepreneur, are the main person responsible for growing the… — Chet Holmes Copy Share Image
“word-of-mouth advertising. This is the Information Age, for Pete’s sake, so provide as much as you can. This can get more interesting if your… — Chet Holmes Copy Share Image
“Use market data, not product data. Set the buying criteria in your favor. Find the “smoking gun,” the one thing that undeniably positions you… — Chet Holmes Copy Share Image
“When I was in the advertising business, I used to offer free seminars to advertisers about how to create better ads (the material in… — Chet Holmes Copy Share Image
“program in which all the pieces work together like a finely tuned machine. So your Web site should look very much like your brochure… — Chet Holmes Copy Share Image
