Computers Quote by Chet Holmes
““program in which all the pieces work together like a finely tuned machine. So your Web site should look very much like your brochure and direct mail pieces, using the same graphics, headlines, and market data from your core story. As you learned in Chapter Four, I don’t care what kind of product or ser vice you offer, there is information that can be of value to your prospects that can soup up your ability to spread your fame and advance your brand. The information on your Web site will get search engines to send you even more leads. Then once folks come to your Web site because it has information of value to them, you can then go a step further and offer Web seminars and mass teleconferences to teach folks how to be more successful in the area in which they live that intersects with your product or ser vice. This will get you even deeper with your prospects. So think of your Web site as a community where there are benefits to your prospects when they visit.””
About This Quote
Source Book: The Ultimate Sales Machine by Chet Holmes, 2007
A website should be a cohesive, value‑driven platform that mirrors all brand touchpoints, attracts leads, and deepens relationships through education and community.
In simple terms: Make your site consistent, useful, and community‑focused to draw and engage prospects.
Align branding, provide valuable content, and foster community.
Themes
Mood
Type
When to use this quote
- website redesign
- lead nurturing
- online seminars
- teleconferences
- brand consistency
Key Concepts
Questions to Reflect On
- How can you ensure your site’s content remains valuable and aligned with your brand?
- What community features will most engage your target audience?
If content is low quality, the site may attract irrelevant traffic and damage credibility.