“At the core, marketing is lead generation. Ads drive awareness . . . to drive sales. PR and publicity drive attention . . . to drive sales. Social media drives communication . . . to drive sales. Marketing, too many people forget, is not an end unto itself. It… — Portfolio Copy Share Image
“In other words, the best marketing decision you can make is to have a product or business that fulfills a real and compelling need… — Portfolio Copy Share Image
“At the core, marketing is lead generation. Ads drive awareness . . . to drive sales. PR and publicity drive attention . . . to drive sales. Social media drives… — Portfolio Copy Share Image
“how do you get, maintain, and multiply attention in a scalable and efficient way?” — Portfolio Copy Share Image
“You know what the single worst marketing decision you can make is? Starting with a product nobody wants or nobody needs.” — Portfolio Copy Share Image
“80 percent of marketers are unhappy with their ability to measure marketing return on investment (ROI). Not because the tools aren’t good enough, but… — Portfolio Copy Share Image
