“80 percent of marketers are unhappy with their ability to measure marketing return on investment (ROI). Not because the tools aren’t good enough, but because they’re too good, and marketers are seeing for the first time that their marketing strategies… — Portfolio Copy Share Image
“In other words, the best marketing decision you can make is to have a product or business that fulfills a real and compelling need… — Portfolio Copy Share Image
“At the core, marketing is lead generation. Ads drive awareness . . . to drive sales. PR and publicity drive attention . . . to drive sales. Social media drives… — Portfolio Copy Share Image
“how do you get, maintain, and multiply attention in a scalable and efficient way?” — Portfolio Copy Share Image
“You know what the single worst marketing decision you can make is? Starting with a product nobody wants or nobody needs.” — Portfolio Copy Share Image
“80 percent of marketers are unhappy with their ability to measure marketing return on investment (ROI). Not because the tools aren’t good enough, but… — Portfolio Copy Share Image
