Don Keough's (CEO Coca-Cola) 11 Rules on "HOW TO LOSE": 1. Stop taking risks 2. Be content 3. Never deviate from what the founder did 4. Be inflexible 5. Rely totally on research and experts 6. Concentrate on competitors instead… — Donald Keough Copy Share Image
Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is we are not that dumb, and we are not that smart. — Donald Keough Copy Share
What separates those who achieve from those who do not is in direct proportion to one's ability to ask for help. — Donald Keough Copy Share Image
Don Keough's (CEO Coca-Cola) 11 Rules on "HOW TO LOSE": 1. Stop taking risks 2. Be content 3. Never deviate from what the founder… — Donald Keough Copy Share Image
You never stand beside the same river twice; you have to keep looking upstream. — Donald Keough Copy Share Image
