“Communication isn't about telling our story. That's undisciplined, self-indulgent, and often illusory. The power of communication is getting audiences to listen--and to care.” — Helio Fred Garcia Copy Share Image
“Effective communication is shaped by human nature and is subject to the complexities, inconsistencies, and particularities which characterize human behavior. Since communication is intended… — Helio Fred Garcia Copy Share Image
“It is essential that we understand the audience on its own terms. We should not assume that every audience thinks as we do, decides… — Helio Fred Garcia Copy Share Image
“All communications are based upon either taking the initiative or reacting in response to the audience, adversaries, or the environment. By taking the initiative,… — Helio Fred Garcia Copy Share Image
“Not all words are created equal. Different words have different impacts. And because communication is a process of mutual adaptation, of move and countermove,… — Helio Fred Garcia Copy Share Image
“Effective communication focuses on the audience’s worldview. We should try to “get inside” the audience’s though processes and see the audience as it sees… — Helio Fred Garcia Copy Share Image
“One of the burdens of leadership is to have a very high tolerance for repetition.” — Helio Fred Garcia Copy Share Image
“Speed matters, especially in controversial situations. The longer it takes to fulfill legitimate stakeholder expectations, the harder it is to win, maintain, or restore… — Helio Fred Garcia Copy Share Image
“Because all effective communication is goal-oriented, intended to change something, an effective leader or leadership team focuses on what it wants stakeholders to know,… — Helio Fred Garcia Copy Share Image
“If we are to move people, we need to meet them where they are, but that means knowing where they are and knowing how… — Helio Fred Garcia Copy Share Image
“Because communication is about human connection, the human dimension is central to communicating. It is the human dimension that makes communication possible. Leaders need… — Helio Fred Garcia Copy Share Image
“Communication sets expectations; actions deliver on or shatter those expectations.” — Helio Fred Garcia Copy Share Image
“Communication isn't about telling our story. That's undisciplined, self-indulgent, and often illusory. The power of communication is getting audiences to listen--and to care.” — Helio Fred Garcia Copy Share Image
