In every phase of the automotive industry, certain factors have been more important than all others in relation to the way the automobile has looked. Phase One is really the Ford story. Function and production were the most important considerations.… — Raymond Loewy Copy Share Image
It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification. — Raymond Loewy Copy Share Image
I can claim to have made the daily life of the 20th Century more beautiful. — Raymond Loewy Copy Share Image
Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper… — Raymond Loewy Copy Share Image
Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans. — Raymond Loewy Copy Share Image
There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.' — Raymond Loewy Copy Share Image
Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic. — Raymond Loewy Copy Share Image
The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as… — Raymond Loewy Copy Share Image
The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure… — Raymond Loewy Copy Share Image
My early colleagues and myself helped create the life styles of Americans and, by osmosis, of the rest of the world. I found it… — Raymond Loewy Copy Share Image
Between two products equal in price, function and quality, the one with the most attractive exterior will win. — Raymond Loewy Copy Share Image
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended. — Raymond Loewy Copy Share Image
The world is filled with archaic objects - mailboxes which look like alarm boxes, banks which look like places to break out of rather… — Raymond Loewy Copy Share Image
