“Advertisers as well as political leaders long ago found that it is easier to appeal to the people through the heart than through the mind. Programs built with an emotional people are sure to draw the largest audiences and the… — Judith C. Waller Copy Share Image
“The majority of the people in the United States have had only an elementary education and have a speaking vocabulary of about two thousand… — Judith C. Waller Copy Share Image
“One hundred fifty years is not long in the reckoning of a hill. But to a man it's long enough. One hundred fifty years… — Judith C. Waller Copy Share Image
“Because of the times, and because the child has been living in a world filled with every kind of thrill and adventure, it is… — Judith C. Waller Copy Share Image
“the Code [of the National Association of Broadcasters]. . . . also deals briefly with the presentation of news in a fair and accurate… — Judith C. Waller Copy Share Image
“Then came the era of 'box-tops' and 'thrillers.' It is not strange that the advertiser, in his search for the right kind of program… — Judith C. Waller Copy Share Image
“It is still evident that the problem of finances is an enormously important one. The lack of money to do the job and to… — Judith C. Waller Copy Share Image
“The code of the National Association of Broadcasters enunciates as a cardinal principle in American radio the provision of time by stations, without charge,… — Judith C. Waller Copy Share Image
“It is interesting to note that in announcing the formation of the National Broadcasting Company, the Radio Corporation of America published a newspaper advertisement… — Judith C. Waller Copy Share Image
“In many industries federal regulation is the outgrowth of inadequate self-regulation on the part of the industry.” — Judith C. Waller Copy Share Image
“It is scarcely fair . . . to permit only those with sufficient funds to spend to appropriate that which, in reality, is the… — Judith C. Waller Copy Share Image
“Advertisers as well as political leaders long ago found that it is easier to appeal to the people through the heart than through the… — Judith C. Waller Copy Share Image