Goals Quote by Judith C. Waller
![“It is still evident that the problem of finances is an enormously important one. The lack of money to do the job and to compete successfully for audiences with elaborate and attractive commercial programs seems almost hopeless. As far back as 1936, Doctor [Levering] Tyson . . . stated at the joint…” quote by Judith C. Waller](https://sms4smile.com/quotes/img-quotes/3ca/judith-c-waller-26309_country-wide-objecti_it-is-still-evident-that-the-problem-of_663278.jpg)
““It is still evident that the problem of finances is an enormously important one. The lack of money to do the job and to compete successfully for audiences with elaborate and attractive commercial programs seems almost hopeless. As far back as 1936, Doctor [Levering] Tyson . . . stated at the joint meeting of the Council and the Institute for Education by Radio at Columbus: Unfortunately, there is not much chance to get money until there is some general understanding of, and agreement in, country-wide objectives to which local and regional objectives can be fitted, and until controversy over these objectives is eliminated so that a unified plan of procedure can be followed””
About This Quote
Source Speech: Radio Education Council Meeting, Columbus, 1936
Finances are a critical barrier; without shared national goals and consensus, funding and coordinated action remain impossible.
In simple terms: Money problems block progress without common goals.
Key Takeaway
Build unified objectives to unlock funding.
Themes
finance
collaboration
policy
media
strategy
Mood
concerned
determined
Type
policy
strategic
When to use this quote
- radio stations
- educational broadcasters
- government agencies
- media planners
Key Concepts
public funding
media economics
policy alignment
Questions to Reflect On
- How can diverse stakeholders agree on national media objectives?
- What incentives encourage unified planning?
A Different Perspective
Achieving consensus can be politically difficult and slow.
![“the Code [of the National Association of Broadcasters]. . . . also deals briefly with the presentation of news in a fair and accurate manner. In general, the handling of news largely consists in the accuracy and speed with which it is gathered and distributed, with freedom from editorial bias in…” quote by Judith C. Waller](https://sms4smile.com/quotes/img-quotes/5c4/judith-c-waller-26309_accurate_the-code-of-the-national-association-of_465353.jpg)
