“Advertisers as well as political leaders long ago found that it is easier to appeal to the people through the heart than through the mind. Programs built with an emotional people are sure to draw the largest audiences and the… — Judith C. Waller Copy Share Image
“The majority of the people in the United States have had only an elementary education and have a speaking vocabulary of about two thousand… — Judith C. Waller Copy Share Image
“One hundred fifty years is not long in the reckoning of a hill. But to a man it's long enough. One hundred fifty years is a week end to a redwood tree, but to a man it's two full lifetimes. One hundred fifty years is a twinkle to a star, but to a man it's time enough to teach six… — Judith C. Waller Copy Share
“Because of the times, and because the child has been living in a world filled with every kind of thrill and adventure, it is… — Judith C. Waller Copy Share Image
“the Code [of the National Association of Broadcasters]. . . . also deals briefly with the presentation of news in a fair and accurate… — Judith C. Waller Copy Share Image
“Then came the era of 'box-tops' and 'thrillers.' It is not strange that the advertiser, in his search for the right kind of program… — Judith C. Waller Copy Share Image
“It is still evident that the problem of finances is an enormously important one. The lack of money to do the job and to compete successfully for audiences with elaborate and attractive commercial programs seems almost hopeless. As far back as 1936, Doctor [Levering] Tyson . . . stated at the joint meeting of the Council and the Institute for… — Judith C. Waller Copy Share
“The code of the National Association of Broadcasters enunciates as a cardinal principle in American radio the provision of time by stations, without charge, for the presentation of public questions of a controversial nature. At the same time, it advises against the sale of time for the presentation of controversial issues except in the case of political broadcasts during political… — Judith C. Waller Copy Share
“It is interesting to note that in announcing the formation of the National Broadcasting Company, the Radio Corporation of America published a newspaper advertisement on September 14, 1926 which contained the following significant statements: Any use of radio transmission which causes the public to feel that the quality of programs is not the highest, that the use of radio is… — Judith C. Waller Copy Share
“In many industries federal regulation is the outgrowth of inadequate self-regulation on the part of the industry.” — Judith C. Waller Copy Share Image
“It is scarcely fair . . . to permit only those with sufficient funds to spend to appropriate that which, in reality, is the… — Judith C. Waller Copy Share Image
“Advertisers as well as political leaders long ago found that it is easier to appeal to the people through the heart than through the… — Judith C. Waller Copy Share Image
![“the Code [of the National Association of Broadcasters]. . . . also deals briefly with the presentation of news in a fair and accurate manner. In general, the handling of news largely consists in the accuracy and speed with which it is gathered and distributed, with freedom from editorial bias in…” quote by Judith C. Waller](https://sms4smile.com/quotes/img-quotes/5c4/judith-c-waller-26309_accurate_the-code-of-the-national-association-of_465353.jpg)
