“Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves.” — W. Chan Kim Copy Share Image
“Beyond streamlining operations and introducing cost innovations, a second lever companies can pull to meet their target cost is partnering. In bringing a new… — W. Chan Kim Copy Share Image
“The first involves streamlining operations and introducing cost innovations from manufacturing to distribution. Can the product’s or service’s raw materials be replaced by unconventional,… — W. Chan Kim Copy Share Image
“Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition… — W. Chan Kim Copy Share Image
“In a study of business launches in 108 companies, we found that 86% of those new ventures were line extensions—incremental improvements to existing industry… — W. Chan Kim Copy Share Image
“Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition… — W. Chan Kim Copy Share Image
The only way to beat the competition is to stop trying to beat the competition — W. Chan Kim Copy Share Image
“If you can move people by inspiring and building their confidence to own and drive your new strategy, they will be committed to seeing… — W. Chan Kim Copy Share Image
“Instead of drilling down and finding ways to creatively meet the target cost as Ford did, if companies give in to the tempting route… — W. Chan Kim Copy Share Image
“Blue ocean shift is a systematic process to move your organization from cutthroat markets with bloody competition—what we think of as red oceans full… — W. Chan Kim Copy Share Image
“By probing questions such as these, the Swiss watch company Swatch, for example, was able to arrive at a cost structure some 30 percent… — W. Chan Kim Copy Share Image
“To reach your organization’s tipping point and execute blue ocean strategy, you must alert employees to the need for a strategic shift and identify… — W. Chan Kim Copy Share Image
