Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings. — Jan Tschichold Copy Share Image
The aim of every typographic work - the delivery of a message in the shortest, most efficient manner. — Jan Tschichold Copy Share Image
Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far… — Jan Tschichold Copy Share Image
The works of 'abstract' art are subtle creations of order out of simple contrasting elements. — Jan Tschichold Copy Share Image
The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by… — Jan Tschichold Copy Share Image
White space is to be regarded as an active element, not a passive background. — Jan Tschichold Copy Share Image
Readers want what is important to be clearly laid out; they will not read what is too troublesome. — Jan Tschichold Copy Share Image
Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become… — Jan Tschichold Copy Share Image
Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy. — Jan Tschichold Copy Share Image
We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and… — Jan Tschichold Copy Share Image
