Illuminate Quotes by Paul Rand

To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate,…

— Paul Rand

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will…

— Paul Rand

Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts…

— Paul Rand

There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet -…

— Paul Rand

Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by…

— Paul Rand

Being good is more important than being original. Originality is a product, not an intention.

— Paul Rand

In the Orthodox religion, you don't draw the human figure. It's against the rules.

— Paul Rand

Everything is design. Everything!

— Paul Rand

“In essence, it is not what it looks like but what it does that defines a symbol.”

— Paul Rand

The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what…

— Paul Rand

“All art is relationships, all art. Design is relationships. Design in a relationship between form and content... Your glasses are round. Your collar is…

— Paul Rand

Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

— Paul Rand