In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials. — Phil Dusenberry Copy Share Image
That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business. Insight is much rarer -- and therefore more precious. In the advertising business, a good… — Phil Dusenberry Copy Share Image
The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the… — Phil Dusenberry Copy Share Image
Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never… — Phil Dusenberry Copy Share Image
That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in… — Phil Dusenberry Copy Share Image
“Writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.” — Phil Dusenberry Copy Share Image
In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials. — Phil Dusenberry Copy Share Image
“I’ve always believed writing ads is the second most profitable form of writing. The first is ransom notes…” — Phil Dusenberry Copy Share Image
A brand is nothing but an expression of the consumer’s loyalty and trust. — Phil Dusenberry Copy Share Image
