Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee. — Mitch Lasky Copy Share Image
There's a myth that free-to-play is cheaper than a $60 game. It's just elastic. For some users, it winds up being a lot more… — Mitch Lasky Copy Share Image
I've witnessed first hand the impact the Benchmark team has had on new ventures, and I believe their commitment to the entrepreneur and dedication… — Mitch Lasky Copy Share Image
We are at a point in the video game industry that the industry is hollowed out. It is out of touch with the zeitgeist,… — Mitch Lasky Copy Share Image
Everyone talks about discovery, but I really believe that great content finds its audience. — Mitch Lasky Copy Share Image
My kids download 10 games. They play them all for two minutes. They throw away the eight they don't like. Then they play those… — Mitch Lasky Copy Share Image
Companies with aspirations to be larger publishers - Kabam, Kixeye, even Zynga - are moving aggressively off the Facebook platform to mobile and the… — Mitch Lasky Copy Share Image
I've watched what happens when a game like 'DragonVale' gets to number one on iOS. Suddenly there's ten other versions of it that hit… — Mitch Lasky Copy Share Image
Snapchat's ramp reminded us of another mobile app Benchmark had the good fortune to back at an early stage: Instagram. — Mitch Lasky Copy Share Image
The distributor used to get 10, 12, 14 percent in most cases, but the App Store or Steam - they're taking 30 points. So… — Mitch Lasky Copy Share Image
I started hearing Snapchat in the same context as Twitter, Instagram and Facebook. That got me curious. — Mitch Lasky Copy Share Image
Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game.… — Mitch Lasky Copy Share Image
