We are at a point in the video game industry that the industry is hollowed out. It is out of touch with the zeitgeist, creating sequels and formulaic games over and over again. The energy comes from the indies. — Mitch Lasky Copy Share Image
Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee. — Mitch Lasky Copy Share Image
There's a myth that free-to-play is cheaper than a $60 game. It's just elastic. For some users, it winds up being a lot more… — Mitch Lasky Copy Share Image
I've witnessed first hand the impact the Benchmark team has had on new ventures, and I believe their commitment to the entrepreneur and dedication… — Mitch Lasky Copy Share Image
We are at a point in the video game industry that the industry is hollowed out. It is out of touch with the zeitgeist,… — Mitch Lasky Copy Share Image
Everyone talks about discovery, but I really believe that great content finds its audience. — Mitch Lasky Copy Share Image
My kids download 10 games. They play them all for two minutes. They throw away the eight they don't like. Then they play those… — Mitch Lasky Copy Share Image
Companies with aspirations to be larger publishers - Kabam, Kixeye, even Zynga - are moving aggressively off the Facebook platform to mobile and the… — Mitch Lasky Copy Share Image
I've watched what happens when a game like 'DragonVale' gets to number one on iOS. Suddenly there's ten other versions of it that hit… — Mitch Lasky Copy Share Image
Snapchat's ramp reminded us of another mobile app Benchmark had the good fortune to back at an early stage: Instagram. — Mitch Lasky Copy Share Image
The distributor used to get 10, 12, 14 percent in most cases, but the App Store or Steam - they're taking 30 points. So… — Mitch Lasky Copy Share Image
I started hearing Snapchat in the same context as Twitter, Instagram and Facebook. That got me curious. — Mitch Lasky Copy Share Image
Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game.… — Mitch Lasky Copy Share Image
