I see my task as serving the majority of people. The question is, how do you find out what they want, how best to serve them? My answer is to stay close to ordinary people because, at heart, I am… — Ingvar Kamprad Copy Share Image
I decided that the stock market was not an option for IKEA. I knew that only a long-term perspective could secure our growth plans,… — Ingvar Kamprad Copy Share Image
I look at the money I'm about to spend on myself and ask if IKEA's customers could afford it. — Ingvar Kamprad Copy Share Image
Simplicity and common sense should characterize planning and strategic direction. — Ingvar Kamprad Copy Share Image
My theory was that good furniture could be priced so that the man with the flat wallet would be attracted to it, would make… — Ingvar Kamprad Copy Share Image
If we want to be cost-conscious, we should do it, not just talk about how cost-conscious we are. — Ingvar Kamprad Copy Share Image
You can do so much in 10 minutes time. Ten minutes, once gone, are gone for good. Divide your life into 10-minute units and… — Ingvar Kamprad Copy Share Image
I'm a bit tight with money, but so what? I look at the money I'm about to spend on myself and ask myself if… — Ingvar Kamprad Copy Share Image
Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right. — Ingvar Kamprad Copy Share Image
It was our duty to expand. Those who cannot or will not join us are to be pitied. What we want to do, we… — Ingvar Kamprad Copy Share Image
To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall… — Ingvar Kamprad Copy Share Image
