I see my task as serving the majority of people. The question is, how do you find out what they want, how… — Ingvar Kamprad Copy Share Image
Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving… — Ingvar Kamprad Copy Share Image
Our idea is to serve everybody, including people with little money. — Ingvar Kamprad Copy Share Image
How can I ask people who work for me to travel cheaply if I am traveling in luxury? — Ingvar Kamprad Copy Share Image
I decided that the stock market was not an option for IKEA. I knew that only a long-term perspective could secure our growth plans,… — Ingvar Kamprad Copy Share Image
I look at the money I'm about to spend on myself and ask if IKEA's customers could afford it. — Ingvar Kamprad Copy Share Image
Simplicity and common sense should characterize planning and strategic direction. — Ingvar Kamprad Copy Share Image
My theory was that good furniture could be priced so that the man with the flat wallet would be attracted to it, would make… — Ingvar Kamprad Copy Share Image
If we want to be cost-conscious, we should do it, not just talk about how cost-conscious we are. — Ingvar Kamprad Copy Share Image
You can do so much in 10 minutes time. Ten minutes, once gone, are gone for good. Divide your life into 10-minute units and… — Ingvar Kamprad Copy Share Image
I'm a bit tight with money, but so what? I look at the money I'm about to spend on myself and ask myself if… — Ingvar Kamprad Copy Share Image
Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right. — Ingvar Kamprad Copy Share Image
It was our duty to expand. Those who cannot or will not join us are to be pitied. What we want to do, we… — Ingvar Kamprad Copy Share Image
To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall… — Ingvar Kamprad Copy Share Image
