I'm not a celebrity, but when I walk into Hobbycraft and someone comes up to me to tell me how great one of our products is, it's a bit of a surreal experience. — Sara Davies Copy Share Image
Sewing is getting more mainstream, helped by the BBC show, 'The Great British Sewing Bee,' and we have to look at those types of things to see how we can use it as an opportunity. — Sara Davies Copy Share Image
People forget we've got awesome entrepreneurs all over the country, especially in the North East. — Sara Davies Copy Share Image
Michaels is probably the most respected craft retailer on the planet so to be working with them is a fantastic honour, and it will… — Sara Davies Copy Share Image
I came up with the Enveloper when I was 20 and it took my dad and me several months to develop the initial concept… — Sara Davies Copy Share Image
While we might now have expanded into the U.S.A. with our California office, I'm a Coundon girl born and bred and proud that Crafter's… — Sara Davies Copy Share Image
When I go to the U.S., the flights are long, and they do affect the body clock, but they are worth it. — Sara Davies Copy Share Image
Right from growing up I always wanted to be a teacher, but my dad discouraged me. — Sara Davies Copy Share Image
Someone suggested elocution lessons but there is no way I am changing my accent, I'm proud of my roots. — Sara Davies Copy Share Image
I've always been creative - I baked, knitted and crocheted with my mum and grandma. — Sara Davies Copy Share Image
For all we are a manufacturer, we've always had a lot of communication with the consumer. — Sara Davies Copy Share Image
Just because I'm a lot wealthier now doesn't mean I want my kids to grow up differently to how I did. — Sara Davies Copy Share Image
