The most characteristic concern of rhetoric [is] the manipulation of men's beliefs for political ends....the basic function of rhetoric [is] the use… — Kenneth Burke Copy Share Image
Rhetoric is rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use… — Kenneth Burke Copy Share Image
Even if any given terminology is a reflection of reality, by its very nature as a terminology it must be a selection… — Kenneth Burke Copy Share Image
Men seek for vocabularies that are reflections of reality. To this end, they must develop vocabularies that are selections of reality. And… — Kenneth Burke Copy Share Image
The most characteristic concern of rhetoric [is] the manipulation of men's beliefs for political ends....the basic function of rhetoric [is] the use of words… — Kenneth Burke Copy Share Image
“With my book in one hand And my drink in the other What more could I want But fame, Better health, And ten million… — Kenneth Burke Copy Share Image
If decisions were a choice between alternatives, decisions would come easy. Decision is the selection and formulation of alternatives. — Kenneth Burke Copy Share Image
For no continuity of social act is possible without a corresponding social status and the many different kinds of act required in an industrial… — Kenneth Burke Copy Share Image
Man is/the symbol-using (symbol making, symbol-misusing) animal/inventor of the negative (or moralized by the negative)/separated from his natural condition by instruments of his own… — Kenneth Burke Copy Share Image
The use of words by human agents to form attitudes or induce actionsin other human agents. — Kenneth Burke Copy Share Image
You persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ways with… — Kenneth Burke Copy Share Image
Rhetoric is rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use of language… — Kenneth Burke Copy Share Image
We not only interpret the character of events... we may also interpret our interpretations. — Kenneth Burke Copy Share Image
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