Alternatives Quote by Kenneth Burke
“If decisions were a choice between alternatives, decisions would come easy. Decision is the selection and formulation of alternatives.”
About This Quote
Source Book: Language as Symbolic Action, 1966
Explains that when choices are clear, decision‑making simplifies; decisions involve selecting and shaping options.
In simple terms: Clear choices make decisions easy.
Key Takeaway
Simplify options to decide.
Themes
decision‑making
clarity
choice
Mood
reflective
educational
Type
theoretical
practical
When to use this quote
- product development
- policy planning
- personal dilemmas
Key Concepts
alternatives
cognitive process
Questions to Reflect On
- How can you create clearer alternatives?
- What biases affect option formulation?
A Different Perspective
Complex problems rarely present clear alternatives.
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