I don't believe in lowest common denominators. Our focus has been on delivering value. We're rarely going to be the cheapest theater… — Gerry Lopez Copy Share Image
Our focus is on the forward end of things: the customer and what does he want to do? If you're buying underwear… — Gerry Lopez Copy Share Image
The first time you get a ride on a surf board and you are being propelled along by a wave, it’s probably as close… — Gerry Lopez Copy Share Image
I don't believe in lowest common denominators. Our focus has been on delivering value. We're rarely going to be the cheapest theater in a… — Gerry Lopez Copy Share Image
We don't believe in limiting access to our product. We believe that making our ticket sales available on as many sites as possible is… — Gerry Lopez Copy Share Image
Whether any surfer wants to admit it or not, I think we've all had moments like looking at nice waves coming through the lineup… — Gerry Lopez Copy Share Image
If I can make an economic deal with Amazon that works for them and works for me, OK - I'll make it available. But… — Gerry Lopez Copy Share Image
There is wisdom in waves. Some surfers see it right away, others never do. To find success in surfing, we must learn to be… — Gerry Lopez Copy Share Image
I'm starting to believe that part of the solution regarding the devices is that they have a role to play in engaging the customer… — Gerry Lopez Copy Share Image
Well, in regards to surfing, I’ve learned that there is always another wave coming. Translated that means there is always tomorrow. No matter how… — Gerry Lopez Copy Share Image
We don't believe in splitting the experience. We don't believe in taking a row out and putting in motion seats [that shake and move… — Gerry Lopez Copy Share Image
![“We don't believe in splitting the experience. We don't believe in taking a row out and putting in motion seats [that shake and move in response to cues from a film]. If you walk into that auditorium you're going to have a communal experience.” quote by Gerry Lopez](https://sms4smile.com/quotes/img-quotes/b00/gerry-lopez-24200_auditoriums_we-don-t-believe-in-splitting-the-experi_2130404.jpg)