I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick. — George Lois Copy Share Image
The more creative you are the more trouble you're in. You have to be courageous! — George Lois Copy Share Image
Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts… — George Lois Copy Share Image
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a… — George Lois Copy Share Image
Most people work at keeping their job, rather than doing a good job. If you're the former, you're leading a meaningless life. If you're… — George Lois Copy Share Image
Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires. — George Lois Copy Share Image
Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens. — George Lois Copy Share Image
Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about… — George Lois Copy Share Image
The accurate measure of a human being is what he or she actually gets done. — George Lois Copy Share Image
To create great work, here's how you must spend your time: 1% Inspiration 9% Perspiration 90% Justification — George Lois Copy Share Image
