“Is it so easy to change a cultural vision? Ease and difficulty are not the relevant measures. Here are the relevant measures: Readiness and unreadiness. If people aren’t ready for it, then no power on earth can make a new… — Daniel Quinn Copy Share Image
“As recent history of the web demonstrates, the ease or difficulty of doing a particular action impacts the likelihood that a behavior will occur. To successfully simplify a product, we must remove obstacles that stand in the user’s way.” — Nir Eyal Copy Share Image
