Dreams Quote by Daniel Quinn
““Is it so easy to change a cultural vision? Ease and difficulty are not the relevant measures. Here are the relevant measures: Readiness and unreadiness. If people aren’t ready for it, then no power on earth can make a new idea catch on. But if people are ready for it (and I think they are), then a new idea will sweep the world like wildfire.””
About This Quote
Source Speech: Interview, Daniel Quinn, 1995
Change spreads only when people are prepared; readiness, not difficulty, determines whether ideas catch on.
In simple terms: Ideas succeed if people are ready.
Check readiness before pushing change.
Themes
Mood
Type
When to use this quote
- marketing campaigns
- policy reforms
- social movements
- technology adoption
Key Concepts
Questions to Reflect On
- Is your audience truly prepared?
- How can you gauge readiness?
Even ready audiences may resist due to entrenched interests.