Difficult Quotes by Steve Easterbrook

There's absolutely no doubt consumers have more choice than ever, and the standards of all that provide food have improved over time.

— Steve Easterbrook

Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective.

— Steve Easterbrook

When you're in a turnaround situation, you cannot incrementalize your way out of it.

— Steve Easterbrook

When you get things right, good things happen.

— Steve Easterbrook

We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going.

— Steve Easterbrook

Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time.

— Steve Easterbrook

Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now.

— Steve Easterbrook

I'm honest and fair, but I don't dispense false kindness.

— Steve Easterbrook

The counter is a barrier.

— Steve Easterbrook

If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot sticks. I…

— Steve Easterbrook

Whenever you want a radical shift, it rarely happens.

— Steve Easterbrook

The McJob tag is misleading, and demeaning to our staff and franchisees.

— Steve Easterbrook