A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe… — Al Ries Copy Share Image
“Never run advertising until the major publicity possibilities have been exploited.” — Al Ries Copy Share Image
It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth.… — Al Ries Copy Share Image
Marketing is what a company is in business to do. Marketing is a company's ultimate objective. — Al Ries Copy Share Image
The next generation product almost never comes from the previous generation. — Al Ries Copy Share Image
Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets. — Al Ries Copy Share Image
What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble. — Al Ries Copy Share Image
Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if… — Al Ries Copy Share Image
A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on… — Al Ries Copy Share Image
When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A… — Al Ries Copy Share Image
A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is… — Al Ries Copy Share Image
![“A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.” quote by Al Ries](https://sms4smile.com/quotes/img-quotes/26c/al-ries-14351_cancer_a-laser-is-a-weak-source-of-energy-a-las_1469468.jpg)
