Auto designers usually have to think in terms of the standard categories: SUV, sports car, etc. — Charles Pelly Copy Share Image
In their work, designers often become expert with the device they are designing. Users are often expert at the task they are trying to perform with the device. [...] Professional designers are usually aware of the pitfalls. But most design… — Donald A. Norman Copy Share Image
![“In their work, designers often become expert with the device they are designing. Users are often expert at the task they are trying to perform with the device. [...] Professional designers are usually aware of the pitfalls. But most design is not done by professional designers, it is done by…” quote by Donald A. Norman](https://sms4smile.com/quotes/img-quotes/c70/donald-a-norman-6862_design_in-their-work-designers-often-become-exp_1082795.jpg)