“I decline the coffee. I don't drink it, because no matter how much sugar I put into it, it still tastes like ass-water to me. Maybe it's because my taste buds are so desensitized to sweet that anything not comprised… — Katja Millay Copy Share Image
Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the… — Howard Schultz Copy Share Image
