Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom… — Lester Wunderman Copy Share Image
Advertising becomes a dialogue that becomes an invitation to a relationship. — Lester Wunderman Copy Share Image
Acquire with the intention to retain, and retain with the intention to grow. — Lester Wunderman Copy Share Image
Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty… — Lester Wunderman Copy Share Image
Always try to turn a marketing disaster into a marketing opportunity. — Lester Wunderman Copy Share Image
The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once... The product and… — Lester Wunderman Copy Share Image
