The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once... The product and its communication stream must continue to provide him with both rational and emotional answers. — Lester Wunderman Copy Share Image
Advertising becomes a dialogue that becomes an invitation to a relationship. — Lester Wunderman Copy Share Image
Acquire with the intention to retain, and retain with the intention to grow. — Lester Wunderman Copy Share Image
Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty… — Lester Wunderman Copy Share Image
Always try to turn a marketing disaster into a marketing opportunity. — Lester Wunderman Copy Share Image
The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once... The product and… — Lester Wunderman Copy Share Image
