Customers are your best teachers. Learning about your customer's beliefs, values, and priorities teaches you which selling points you should emphasize. — Mark Goulston Copy Share Image
The most influential people strive for genuine buy-in and commitment - they don't rely on compliance techniques that only secure short-term persuasion. — Mark Goulston Copy Share Image
When you know you haven't been connecting with, persuading, or getting through to someone, consciously pause before meeting them and say to yourself, 'During… — Mark Goulston Copy Share Image
Too often, founders make decisions before determining whether they are the right thing to do. These decisions often create chaos in their companies where… — Mark Goulston Copy Share Image
If fun puts a smile on your face, beauty and elegance put a smile in your heart and take your breath away. It's longer-lasting… — Mark Goulston Copy Share Image
The crux is this: you can't be sincerely empathic towards and angry at someone at the same moment. In other words, you can't walk… — Mark Goulston Copy Share Image
As a general rule, when your child, or anyone in the work force, doesn't know what he/she wants to do, they should instead always… — Mark Goulston Copy Share Image
Presence is in the eye and ear and gut of the beholder. When you are totally present in a conversation or in a meeting,… — Mark Goulston Copy Share Image
When you're trying to persuade people, more often than not, they feel you're being pushy. When you focus on influencing them, they're much less… — Mark Goulston Copy Share Image
One of the reasons it is so difficult to break a connection to something or someone you have imprinted on is that after you… — Mark Goulston Copy Share Image
Gen X entrepreneurs are frequently smart, tough, tenacious, and self-made. That said, to succeed in their companies, they often have sacrificed being emotionally involved… — Mark Goulston Copy Share Image
In my life, I think I have had more than two hundred significant breakthroughs that exponentially accelerated my life forward. However, each and every… — Mark Goulston Copy Share Image
