There will be an enduring role for the 'soft' side of planning. The piece that deals with meaning, identity and ideas. This… — John Woodward Copy Share Image
Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going… — Kevin Roberts Copy Share Image
Most designers and creative agencies, no matter their industry niche, will do some nonprofit or cause-related work at some stage of their… — Peleg Top Copy Share Image
In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger… — Martin Sorrell Copy Share Image
“Creativity is to ads as product quality is to cars, airplanes and electronic equipment – it’s absolutely necessary, and it needs to… — Michael Farmer Copy Share Image
