There will be an enduring role for the 'soft' side of planning. The piece that deals with meaning, identity and ideas. This… — John Woodward Agency Copy Share Image
We will have to become 'perpetual marketers', to learn to be channel and data planners without losing our human insight or creativity;… — John Woodward Accountability Copy Share Image
By a quirk of culture and history, it could be that China has arrived today where many other 'more developed countries' will… — John Woodward Business Copy Share Image
